Sell on Etsy Around the World

Every Etsy market has its own buyers, gift calendar, shipping quirks — and language. These guides cover what actually differs country by country, and how to make your listings visible where buyers search in their own words.

German · EUR (€)

Sell on Etsy in Germany

Germany is Etsy's largest market outside the English-speaking world — large enough that Etsy runs a fully localized German storefront, German seller support and German-language marketing. For international sellers it's usually the single highest-return market to localize for.

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German · EUR (€)

Sell on Etsy in Austria

Austria rides entirely on your German translation — same language, same search terms, a distinct and affluent alpine market of nine million people with strong handmade tradition (think Trachten, woodwork and winter crafts).

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French · EUR (€)

Sell on Etsy in France

France is one of Etsy's strongest European markets, with a buyer culture that genuinely reveres craft — 'fait main' carries prestige, artisan markets are a way of life, and handmade gifts are the tasteful default rather than the quirky alternative.

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Italian · EUR (€)

Sell on Etsy in Italy

Italy pairs one of the world's deepest artisan traditions with fast-growing Etsy adoption. Italian buyers instinctively understand handmade value — and expect to read about it in Italian.

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Spanish · EUR (€)

Sell on Etsy in Spain

Spain is a fast-growing Etsy market with a young, mobile-first buyer base — and your Spanish translation does double duty, surfacing for millions of Spanish-language searches from Latin American and US buyers too.

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Dutch · EUR (€)

Sell on Etsy in Netherlands

The Netherlands is small on the map and large on Etsy — Dutch buyers are among Europe's heaviest online shoppers per capita, and because almost no international sellers translate to Dutch, the local-language search space is remarkably open.

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Polish · PLN (zł)

Sell on Etsy in Poland

Poland is Central Europe's e-commerce powerhouse — a 38-million-person market growing faster than nearly any in the EU, with rising disposable income and almost zero international Etsy sellers competing in Polish.

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Portuguese · EUR (€)

Sell on Etsy in Portugal

Portugal is a compact, fast-digitalizing market with strong craft heritage (azulejos, cork, filigree) — and your Portuguese translation simultaneously unlocks Brazil's vastly larger buyer pool.

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Japanese · JPY (¥)

Sell on Etsy in Japan

Japan is the premium play: a market with deep reverence for craftsmanship, high willingness to pay for quality, and a language barrier so effective that translated listings face almost no international competition.

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Portuguese · BRL (R$)

Sell on Etsy in Brazil

Brazil is one of the world's largest online-shopping populations — over 200 million people with a strong affinity for personalized goods — and Portuguese-language Etsy competition is nearly nonexistent.

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How ListingTranslator works

Connect your Etsy shop

One-click OAuth through Etsy's official API — your listings import automatically, nothing to copy or export.

Pick listings and languages

Select any listings and any of 10 languages. Our AI translates the title, description and all 13 tags like a native seller would write them.

Publish in one click

Translations are written directly to your listing's language versions on Etsy. Your original stays untouched — buyers simply see their language.

Simple credit pricing

$9 = 10 listing translations — about $0.90 per listing.

No subscription, credits never expire. One credit price covers the title, description and all 13 tags, published straight to Etsy.

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